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The Art of Using Colored Envelopes
By aurrorra | May 14, 2009
The Purpose of Colored Envelopes
The original purpose of using colored envelopes in business is identification. As an example, standard white envelopes with business logos are most often used for correspondence while ivory envelopes are used for accounting, legal or sales campaigns where volume of use dictates less expensive mailing materials. Colored envelopes as part of casual writing stationary offer a pleasant diversion from business formality.
Envelopes – Sizes and Colors
For business purposes, white and manila envelopes are a standard No. 10 size (4 1/8 inches x 9 1/2 inches). Whereas, envelopes are offered in a variety of sizes to suit most practical purposes. For greeting cards, the size of the envelope is generally 5 inches by 6 inches in many colors and printed designs. The paper from which the envelope is made is usually 24 lb weight. Envelopes are often “textured”, i.e., to give it a more elegant finish for wedding invitations, birth or death announcements or more esthetic for special events like birthday, anniversary or graduation party invitations.
Choosing Envelope Colors
Clearly, the color chosen for envelopes should always facilitate “readibility” by the Postal Service. Avoid envelopes with dark colors for this reason Envelopes should suit the occasion for which it’s being used. Choose beige or ecru colors for sedate occasions and brighter colors for upbeat occasions. The rule of thumb is to avoid garish colored envelopes. Treat envelopes as a signature of social grace that will be identified as a personal “calling card”. The envelope is the first line of communication. It should make the most appropriate presentation.
Envelopes and Inks
Most ink for handwritten envelopes tends to be blue or black. Make sure the envelope color doesn’t clash with the color of the ink. For pre-printed envelopes, this won’t be a problem since most professional printers choose ink colors that don’t “wash out”. Be mindful of the appearance of inks on envelopes with special bonds and textures.
Envelopes For Other Occasions
For children’s events, envelopes in whimsical designs and hues are ideal. This is also true for social groups that regularly mail meeting notices and newsletters of less than 2 pages. Most social or civic groups prefer a design and color that identifies the type of organization. The recipients easily recognize the group color from among other regular mail in this way. Children love receiving greeting cards and invitations in brightly hued envelopes just as adults perceive them as part of the sentimentality of gestures of thoughtfulness.
Personal Stationary with Colored Envelopes
It’s easy to create a personal stationary style by simplying choosing envelopes that contrast or match writing paper. Add a wax seal to the back of the envelope with a personalized monogram for traditional style.
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